Hope it would be easier now. Since we are specifically dealing with e-commerce website, the keywords you select must have more buying intent. Just remember to investigate the SERP for each one to make sure the search intent is similar — i.e., the top ranking pages are either ecommerce product or category pages). Though it’s true that keyword researching for e-commerce is a little bit complicated than a basic search engine optimization; but that does not mean it’s very difficult to achieve. (For example, without keywords, it’s impossible to optimize your product and category pages). B2B Ecommerce Keywords Search Popular Keywords in Your Industry. However, before you begin, you need to keep a few basic rules in mind. Life comes at you fast, man. Do they use a mix of informational and buyer intent keywords or are they ranking because of, Besides incorporating keyword research for your e-commerce website, you should also focus on performing keyword research for the, Start implementing these steps mentioned above in your, Improve your website with content-gap analysis. Choose 3 to 4 keywords for each category that you have. In order to more effectively boost your e-commerce store’s visibility in Google, make sure to include relevant keywords in anchor text. Understanding the buyer search intent can help come up with a perfect list of keywords. Just in the United States, Statista estimates return deliveries will cost businesses $550 billion by 2020—a 75.2% increase from four years earlier. This is good for keeping up to date with the latest goings on in ecommerce, so you never fall behind the market. Keyword research is essential if you’re looking to rank your e-commerce store on the first page of Google. Creating a profitable AdWords campaign that drives sales can seem overwhelming at first. By doing so, you get an idea which keywords are most profitable. Use =CONCATENATE(A2,” “,B2) formula to create a combination of keywords. Researching which keywords to target with your blog … Keyword research has become very important for all e-commerce websites in this digital age. Congratulations Brian and MOZ staff for another success towards MOZBar.. Local SEO Service Finding the right keywords for your e-commerce website is absolutely fundamental to the success of your business online. Some eCommerce website owners make the mistake of only targeting obvious, short-tail keywords associated with their products, such as “party supplies” or “ wholesale party favors”. Your goal should be to ensure that your e-commerce website ranks at the top of the Search Engine Results Page (SERP) for buyer intent keywords entered by the potential customers. 154 likes. Analyze & improve your digital marketing -- for free! Instead, try to improve the overall quality of your E-commerce website. Keywords are part of a web page’s metadata that helps search engines match a page to an appropriate search query. Careers Analyze the buyer intent to find your target keyword. Before you start the keyword research for your eCommerce website, you should define your goals: Find the intent keywords that your target customers frequently use to search for products. By 2021, global ecommerce sales will eclipse $4 trillion, having grown nearly 250% since 2014. CBD SEO A good place to start: some good ol’ fashioned SEO practices. Search intent queries often refer to searches that are done with a specific intent, for example, “buy sports shoe online” or “best mobile under 15K.”. 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