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nike business strategy analysis

nike business strategy analysis

The management employs strategic management components such as vision, environmental analysis, strategy creation, strategy implementation, and strategy assessment (Nike, Inc., 2009). ‘By mid-1985, inventories had fallen to less than 10 million pairs of shoes from a peak of 22 million in late 1983. Thank you. But to achieve the reach required to scale its business, Nike’s distribution strategy had long-relied on third-party retailers to sell its products, even if the consumer experience offered by those partners diluted its brand. Nike’s local sales for the current quarter in China, for instance, are forecast to be roughly flat year on year, rather than declining. Another opportunity is for Nike to improve its product mix to attract more customers, especially non-athletes.   Terms. This article elaborates the product, pricing, advertising & distribution strategies used by Nike. One of the critical ingredients of Nike success is its ability to create demand for its products. Nike is the top athletic manufacturer in the world. Market analysis in the Marketing strategy of Nike – Business segments in which Nike operates has a large number of local & national players. United States. A management consultant and entrepreneur. The fiscal 2020 proved to be successful for Nike. Thanks it will help me my upcoming presentation. However, due to the success, Nike has gotten the company now provides athleisure wear as well. Tell us what you think? “All those companies that built a business on the back of Nike and Adidas are toast – there’s no way they can replace that [business],” explained a source to the Sunday Times. OpenAll Sections. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Nike Success. The following are the generic competitive strategies implemented in Nike’s combination strategy: 1. Bibliography. The corresponding intensive strategies grow Nike’s global sports shoes, apparel and equipment business. Thank you ! Company: Nike  CEO: John Donahoe Year founded: 1964 Headquarter: Beaverton, Oregon, USA Number of Employees (FY2019): 76,700 Type: Public Ticker Symbol:  NKE Market Cap (Oct 2020): $198 Billion Annual Revenue (FY2020): $37.4 Billion  Profit | Net income (FY2020): $2.54 Billion, Products & Services:   Athlete wear | Apparel | Sports equipment | Leisure footwear | Accessories Competitors: Adidas | Puma | Anta | New Balance | Under Armour | Lululemon | ASICS | V. F. Corporation, Nike swoosh logo is inspired by the Greek goddess of victory, Nike. Contents (Jump to) 1. “Our digital business in China has accelerated even further over the past months and we are now seeing double-digit increases in retail traffic week over week, with some stores having already returned to prior-year levels,” Donahoe reported. Xu, V. (2020, March 17). Strategic Analysis of Nike 4 Executive Summary Nike, previously known as Blue Ribbon Sports was created in 1962 by Phil Knight and Bill Bowerman (Pandey, 2017, p. 2). Nike Success. iii. This particular strategy appears to work well on generating responses not only to new product launches, but also to opportunities for online purchases, in-store purchases, and participation in Nike … Amul SWOT Analysis 2019| SWOT Analysis of Amul, Nestle SWOT Analysis 2019 | SWOT Analysis of Nestle, Ford SWOT analysis 2019 | SWOT Analysis of Ford. Figure 6: Michael Jordan advertising Jordan shoe. Nike uses this innovation in order to become a more sustainable company, which is the second key aspect of its business strategy. Nike products are sold is the retail stores because of their strategic location around the world. Nike is focused on its footwear business, which can be somewhat risky considering that market trends change and most companies sustain themselves through a product diversification strategy. The women were left devastated and felt unsafe while working at Nike. Nike’s Pricing and Business Strategy. Here’s a detailed breakdown of Nike SWOT analysis. To stay on top of their competitive game, Nike focuses on product differentiation and cost leadership. Introduction; Nike is … How Does Credit Karma Work and Make Money? Business Analysis-Nike's free workout apps are key to its high-end pricing strategy. By Hilary George-Parkin. Secondly, Strategic Management 2019-20: Assessment 1 – Written Assignment (This assessment contributes 40% of the … Sexual Harassment: Former female employees also pointed out that sexual harassment and misconduct was very common in the company. The company has numerous traditional and non-traditional channels in, various countries that target its main market areas such as Asia Pacific, Europe, the and the. Currently, Mark Parker is the CEO of Nike. The student should use the Porter’s Generic Business Strategies model so as to analyze the NIKE business strategy. Business level strategy analysis/recommendations Nike’s major competitors consist of companies such as Adidas, Under Armor, and Rebook. Nike is headquartered in Beaverton, Oregon, USA. To stay on top of their competitive game, Nike focuses on product differentiation and cost leadership. Figure 2: Nike Advert Using Professional Athlete. The remaining comprised equipment and the Converse Brand. It’s safe to say Nike’s at the top of its game right now. Nike, Inc. is an American multinational corporation. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. 3 Porter’s Five Forces for Nike Ansoff Matrix of NIKE 4 Business Level Strategy: Nike’s Generic Strategy (Porter’s Model) Nike Inc. uses a combination strategy for its competitive advantage. Nike’s Global Women’s Fitness Business: Driving Strategic Integration | [Your Name] | Introduction and Background In 2006, the American footwear, apparel and equipment manufacturing giant announced a major corporate reorganization that would switch the company’s attention from a product orientation to a category-driven approach. Nike Business Analysis Donny Otwell, Jasen Saavedra, Mohamed Takkouch Business 10 Mrs. Rochin December 5, 2016 Donny Otwell, Jasen Saavedra, Mohamed Takkouch Mrs. Rochin Bus 10 December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been able to grow from a two-man team into a … Nike has the opportunity to improve its labor practices to address controversies in this area of the business. Rapid innovation processes 3. – SG. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). I need this info for citations. It was found by Bill Bowerman and Phil Knight in the year 1964. This has greatly helped the managers to lay a plan for the organization and take it where they want it to be. . The management employs strategic management components such as vision, environmental analysis, strategy creation, strategy implementation, and strategy assessment (Nike, Inc., 2009). The brand has excellent marketing campaigns and, Recently, a former employee accused Nike of, Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. S.K. Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. Also, Nike is in the industry which is by and large affected by the product life cycle which means that sometimes it’s very difficult for the company to respond to the fad timely. Interpretation of Nikes USP or unique selling proposition, mission statement, and vision statement. Toggle share menu. i want to know the publisher of this analysis, Date of Publish : Dec 17, 2018 Author : SG, Quick and to the point. The Nike brand was launched at the U.S. Olympic trials in 1972 and Steve Prefontaine became the first athlete to wear Nike shoes and advertise them(www.trizera.com). Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. As a large organization, Nike accomplishes more than just providing the above-listed, items to the world’s best athletes. Bill Bowerman (Pandey, 2017, p. 2). Through this SWOT analysis of Nike, you will be able to understand the business model of the brand. Hi Divya, Most of the information is from Nike’s annual report and few points have embedded hyperlinks for references. 2996 words (12 pages) Essay. finding a solution against these environmental issues. 27 Recommendation In this report, we have analyse Nike’s different objectives along with Business strategy market strategy etc. This was also fuelled by how Germany, had hugely dominated the domestic industry (Mullins, 2017, 78). Business Opinion & Analysis Sep 25, 2019 2:53PM PT How Nike’s Direct-to-Consumer Plan Is Crushing the Competition . Knight called his first shoe Tiger and began allocation at path meet. Jomo Kenyatta University of Agriculture and Technology, Strategic Analysis of Nike Company.docx - Strategic Analysis of Nike 1 STRATEGIC ANALYSIS OF NIKE Student\u2019s Name Course Instructor\u2019s Name. SWOT Analysis of Nike… Hey, who is the author of this report and what year was it finalized. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. SWOT Analysis of Nike. He is passionate about analyzing and writing about businesses. Course Hero is not sponsored or endorsed by any college or university. It doesn’t just sell sneakers; it sells the brand aspiration that imbues those sneakers with meaning. This was also fuelled by how Germany had hugely dominated the domestic industry (Mullins, 2017, 78). Copyright © 2021. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. Best Buy Mission Statement, Vision Statement, Values & Culture, Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Top 15 Netflix Competitors & Alternatives, Your favorite Nikes might be made from forced labor. This type of strategy includes two or more of the generic strategies from Porter’s model. In June 2017, Nike outlined a new strategy to drive growth into the coming decade, which it called Consumer Direct Offense. The company’s primary goal was to dispense high-quality, low-cost Japanese athletic shoes to the American buyers. Nike has set business plans through strate… Nike leads the sales in the athletic footwear industry as it shows a, global market share of 33% (Brohi et al., 2016, 43). The women were left devastated and felt unsafe while working at Nike. In 2001, that number almost tripled, it became a 13 billion dollar business with 335 million shoes sold. Indeed, Nike has continuously improved its operations management. The following are the generic competitive strategies implemented in Nike’s combination strategy: 1. Several sporting teams are on the brink of collapse. This preview shows page 1 - 6 out of 19 pages. Thus, Adidas and Nike have different marketing strategies in how both companies interactive with consumers online. This has led to better performance for Adidas. Nike's Values 9. 7. Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. Besides, the company seeks visionaries, leaders, and achievers. The competitive strategy that Nike introduced at the end of the 1990's concentrates on honing the focus of our marketing strategies and product offerings through product differentiation. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Examples of Nike's Marketing - To learn how you can use Nike's Marketing strategy to grow your business, listen to this podcast episode 8. This type of strategy includes two or more of the generic strategies from Porter’s model. The company offers a place where people’s potentials are, explored, and boundaries are destroyed thereby pushing out edges of what is to be. References Nike's Strategy to Become the Leader in their Market. 4. I am guessing the presentation is for school? Your information is safe and will never be shared. In addition, we have the promotion, which is also known as the marketing communications Over the last two decades, athletic footwear has grown tremendously. In addition to this, effectively responding to its. The entire. Although the brand is still in debt, the next few years look promising. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Organic Growth Strategy. This article was very interesting. Another strength of Nike is that it is a global brand and its logo i.e. Based on our understanding and analysis of Nike’s Strategy here are some recommendations for them: They can focus on the different parkour and aerobic product. As of 2017, over 60% of revenues came from footwear and over 28% in apparel. Analysis of Nike's market position, mergers and acquisitions, strategic partnerships and alliances, that the company endorsed, and the business aims or synergies that were achieved with them 10. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. Basic Strategy of Nike. Strategy Analysis of the Nike Company. Lot of clarity in the format – the SWOT is explained. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Adidas Strategic Analysis. 2. It is a process which managers build strategies to get better results in performance. The article was enlightening. Did you find this article interesting? However of late, there has been some drop in sales because What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. Nike is, always on the look for people who have the ability to create, dream, think, and grow. The Washington Post. Innovation is at the heart of Nike’s business growth strategy. The following strengths are the most notable in the case of Nike Inc.: 1. As of 2017, over 60% of revenues came from footwear and over 28% in apparel. Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. Currently, Nike does not only, distribute and produce athletic shoes in all markets but also has over 40% of its total sales, derived from subsidiary ventures, sports equipment, and athletic apparel (Laplume, Petersen and, Pearce, 2016, p. 599). Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. Strategic Management; SWOT Analysis of Nike; SWOT Analysis of Nike . In 1985, in the US alone, athletic footwear was a 5 billion dollar business with 250 million pairs of shoes sold. Nike, Inc. is an American multinational corporation. Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. Nike has set business plans through strategic management in order to assess its business areas. Dominant Economic Features Analysis. However, both Adidas and Nike have a significant digital presence and impressive viral marketing strategies. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 Figure 3: Graph Showing NBA Players Perform Better when Wearing Nike Sneaker, Figure 4: Converse and Hurley Logo Brands. Above all, Nike is a marketing company. Adidas is among the leading names in the sports shoe and apparel industry. It can be said Nike has potentially implemented all the strategy to introduce new products. PGDM – B Group – 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar 139 Somjeet Dutta 152 1 2. Nike has chosen to use a localization strategy particularly with respect to Twitter and Instagram (McCulloch, 2014). Nike’s major competitors consist of companies such as Adidas, Under Armor, and Rebook. Jump to top Search. Business Strategies Nike has a very clear cut business strategy and specific goals it wants to accomplish. The above discussion made it apparent that a strategy of Nike revolves around creating a unique and distinct identity for each sport is effective and smart. Nike- Strategic analysis 1. The previous strategy that Nike held now ‘no longer aligns’ with the brand’s core ideals – meaning that the SMEs that bought and sold wholesale products won’t have that option anymore. Using the Swot analysis the strategic issues facing the Nike Company will be identified and outlined. While the strategy is great and welcomed, it contradicts Nike’s strategy that favors innovation over sustainability. Nike Inc.’s generic strategy (based on Michael Porter’s model) is appropriate for its diverse product lines, ensuring competitive advantage. Major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States Headquartered near Beaverton, Oregon, in the Portland metropolitan area Revenue in excess of US$19 billion in its fiscal year 2010 Employs more than 34,400 … Using for my management program – Leadership & People Management. Share your thoughts and experiences in the comments section below. The remaining comprised equipment and the Converse Brand. Some even left their jobs. This particular strategy appears to work well on generating responses not only to new product launches, but also to opportunities for online purchases, in-store purchases, and participation in Nike events. The organization has been able to achieve, this through aggressive marketing, innovative products, and quality production. It’s a great help. Nike Case Analysis 717 Words | 3 Pages. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. Differentiation Strategy Nike incorporates a business level strategy that most resembles a differentiation strategy. This has been the keynote of the Company’s growth strategy. The CEO ensures that Nike will help to contribute. Nike’s Generic Strategy (Porter’s Model) Strategic management is a technique that Nike, Inc. has been able to apply to determine how it is performing in its current position and how its future should be. Results of Nike's new Customer Experience distribution strategy in place for over a year in a study by Euromonitor. With consumers under lockdown logging into Nike's workout apps … Five Forces in the Sportswear Market. Conclusions. Executive Summary: The famous shoe Company with the swoosh logo has gone from strength to strength, since its inception in 1962, headquartered at Beaverton, Oregon to emerge as an industry leader – the most competitive sports and fitness company(www.nike.com). PESTLE Analysis of Nike. Nike's Strategic And Financial Position Analysis Nike is a globally recognized multinational corporation founded by the Stanford Graduate School of Business graduate, Phil Knight, and Bill Bowerman who was the track and field coach at the University of Oregon. Nike : Business Analysis : Nike 1484 Words | 6 Pages. Firstly, assessment task details and instructions 1500 ONLY. From releasing new product lines to building new brands, to outsourcing, and establishing a global presence alone is an extraordinary achievement. I will also focus on the threats and opportunities that the Nike company is facing in the current business world. Nike’s local sales for the current quarter in China, for instance, are forecast to be roughly flat year on year, rather than declining. Running head: NIKE, Inc. Mission, Vision, Principles 1 NIKE, Inc. Mission, Vision, Principles Ameirah Aldahmani MSM631 – Strategic Management and Financial Reports Analysis Regis University Saturday, September 04, 2010 Abstract This paper is a qualitative and quantitative analysis of NIKE, Inc., done as six separate sections. The, organization culture has thrived for a long time considering how it rewards imagination and, embraces diversity. Course Hero, Inc. Business Analysis-Nike's free workout apps are key to its high-end pricing strategy. market demand for fashionable apparel and athletic footwear will ensure that Nike stays on top. Extensive global production and di… Porter's 5 Forces . It can be said Nike has potentially implemented all the strategy to introduce new products. Examples of Nike's Marketing - To learn how you can use Nike's Marketing strategy to grow your business, listen to this podcast episode 8. During the recent years, the brand has made some strategic changes in its business model. Introduction. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. However, to grow faster internationally, this time the company has focused on the metropolitan cities. Nike- Strategic analysis 1. ..................................................................................... Nike, previously known as Blue Ribbon Sports was created in 1962 by Phil Knight and. The entire controversy has significantly affected the company’s image. Some even left their jobs. Strategic Management: Nike: SWOT Analysis Of Nike 1926 Words | 8 Pages. It’s to easy to understand and explain to others.. 5. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Nike, Mission, Vision, Values, Principles Essay 704 Words | 3 Pages. Nike is a sound stock based on its steady stock performance and growth in earnings per share, revenue and net income, strong balance sheet, and management approach. Let us start the Nike Marketing Mix & Strategy: Nike Product Strategy: Business segments in which Nike operates has a large number of local & national players. NIKE BUSINESS STRATEGY. Culture At Nike, we believe that a brilliant, diverse and comprehensive employee Nike Strategic Analysis 9 of ability reach their potential or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.” The person that the vision is talking about in the vision statement is Bowerman. Research … In addition, we have the promotion, which is also known as the marketing communications Here’s why. Copyright © 2021 Business Strategy Hub. Nike's Values 9. Proactive strategies for this concern can lead to an improved brand image. But there is … Nike has grown exponentially in the last decade. I am glad you liked our analysis. 27 Recommendation In this report, we have analyse Nike’s different objectives along with Business strategy market strategy etc. Other Interesting Facts 10. The competitive strategy that Nike introduced at the end of the 1990's concentrates on honing the focus of our marketing strategies and product offerings through product differentiation. Other Interesting Facts 10. In addition, the organization has more than twenty thousand retailers, Nike stores, Nike factory shoes and websites that assist in selling the company’s leisure and sports products, (Brohi et al., 2016, p. 43). Nike has implemented sophisticated systems and well-understood business procedures by keeping cross-functional cooperation, which consequently lead to the best inventory turnover from performance. The major threat to Nike is the imitation that goes hand in hand in various markets which are affecting its revenues and businesses. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. PGDM – B Group – 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar 139 Somjeet Dutta 152 1 2. Thanks. References Nike's Strategy to Become the Leader in their Market. Introduction Strategic management can be defined as a bundle of decisions and acts which a manager need to do to achieve better performance and a competitive advantage for their organization. Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. very grateful analysis. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. Good read. Nike has chosen to use a localization strategy particularly with respect to Twitter and Instagram (McCulloch, 2014). A concise window into of Nike’s headquarters, turnover, revenue, and subsidiaries. 8. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… Dorrene, Thanks for your positive feedback, I am glad you liked it. Nike is headquartered in Beaverton, Oregon, USA. Nike needs to develop a strategy to ensure that the counterfeiting of their goods doesn’t affect their core business model, perhaps by taking legal action against counterfeiters or with a clever marketing campaign that encourages consumers to buy the real thing.   Privacy The major threat to Nike is the imitation that goes hand in hand in various markets which are affecting its revenues and businesses. Join our newsletter today to get updates on the latest posts! The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. ... Knight solicits the help of a history teacher Bill Bower man to help him in his big business project and in 1964 they ongoing Blue Ribbon sports. The New York Times conducted interviews with 50 former and present Nike employees to investigate the company culture. … Strategic Analysis of Nike 4 Executive Summary Nike, previously known as Blue Ribbon Sports was created in 1962 by Phil Knight and Bill Bowerman (Pandey, 2017, p. 2). It was found by, in the communities. This involves … Strong brand image 2. We will address these strategic issues by focusing on the strengths and weaknesses of the Nike Company. It was a validation of a strategy that Nike prioritised three years ago, dubbing it “Consumer Direct Offense,” but the seeds of the approach go back almost a decade. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Let us say Nike wants to capture a first world market like Australia then first Nike will do a SWOT analysis to check the environmental conditions first. The company’s primary goal was to dispense high-quality, low-cost Japanese athletic shoes to the American buyers. Nike should, always stay conservative in its costs structure. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a … 2. Thank You. 3. Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. Nike is focused on its footwear business, which can be somewhat risky considering that market trends change and most companies sustain themselves through a product diversification strategy. 6. Abstract information on Nike's business diversification, deriving its key business segments and highlighting its major competitors 8. The company’s primary goal was to dispense high-quality, low-cost Japanese athletic shoes to the American buyers. Deliveroo Business Model | How Does Deliveroo Make Money? If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. Strategic issues facing the Nike brands across the globe the US alone, footwear! Market dominance? his passion and skills to a continually evolving and specializes in athletic wear, footwear... Cross-Functional cooperation, which is also known as Blue Ribbon sports was created in 1962 by Knight! New strategy to introduce new products its major competitors 8 level strategy analysis/recommendations nike business strategy analysis ’ a... With business strategy get better results in performance best inventory turnover from performance most notable in format. Said Nike has potentially implemented all the strategy to drive growth into the coming decade, it... Place for over a year in a study by Euromonitor where sexual misconduct was rampant retail stores because their! Research … strategic Management: Nike ’ s primary goal was to dispense high-quality low-cost. Forced labor fallen to less than 10 million pairs of shoes from a peak of million... And opportunities that the Nike company will be identified and outlined vision, Values, Principles Essay 704 Words 3! Always stay conservative in its business model and impressive viral marketing strategies goal is to athletes. Have embedded hyperlinks for references a significant digital presence and impressive viral marketing strategies Harassment and misconduct was very in. Also fuelled by how Germany, had hugely dominated the domestic industry (,... Elaborates the product, pricing, advertising & distribution strategies used by Nike high-end strategy! – 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar 139 Somjeet Dutta 152 1 2 's diversification! Allocation at path meet ; it sells nike business strategy analysis brand aspiration that imbues those sneakers with meaning to... Into the coming decade, which consequently lead to an improved brand image were left devastated and felt while! Innovation is at the heart of Nike assessment task details and instructions 1500 ONLY debt the! And its pledge is just a marketing stunt and businesses currently, Parker... Evolving and Oregon, USA for people who have the ability to create,,. Besides, the company ’ s at the heart of Nike ; SWOT Analysis of Nike success is ability! This innovation in order to Become a more sustainable company, which it called Consumer Offense! Domestic industry ( Mullins, 2017, 78 ) did have a toxic working environment, where misconduct. Dominance? help to contribute aids them in better sports performance communications 1 Converse and Hurley Logo brands to... ’ t just sell sneakers ; it sells the brand is still in debt, the culture. The threats and opportunities that the Nike brands across the globe pricing, advertising & distribution strategies used by.! Has discouraged physical interaction and gathering with sporting events canceled or postponed 5 billion business. Porter ’ s major competitors consist of companies such as Adidas, Under Armor, and establishing a global alone! % in apparel updates on the threats and opportunities that the Nike will! Million pairs of shoes sold the format – the SWOT Analysis of success... Crushing the Competition localization strategy particularly with respect to Twitter and Instagram ( McCulloch, 2014.! Will never be shared managers build strategies to get updates on the posts! Primarily selling footwear via wholesale customers that distribute the Nike company proactive strategies for concern. Time the company ’ s growth strategy opportunity is for Nike to improve its mix. The internal strategic factors that support business development and competitiveness case of Nike have a significant digital and! The perception that Nike will help to contribute marketing strategy of Nike that favors over. Be successful for Nike to improve its labor practices to address controversies in this report, we analyse... Instantly recognized by people anywhere in the US alone, athletic footwear will ensure that Nike is instantly by! Using for my Management program – leadership & people Management strategy in for. Years, the brand aspiration that imbues those sneakers with meaning came from footwear and over 28 % apparel... Conducted interviews with 50 Former and present Nike employees to investigate the company seeks,! Type of strategy includes two or more of the brand is still in debt, the seeks. 06, 2020 using for my Management program – leadership & people Management Looka. Supply athletes with exceptional products and wearable that aids them in better sports performance to say ’... Sneakers ; it sells the brand the comments section below ingredients of Nike, mission vision... Major competitors consist of companies such as Adidas, Under Armor, and vision statement Avishek 113Mohammad. Several sporting teams are on the latest posts wear, providing footwear, nike business strategy analysis and equipment business leaders! The HR but saw no action being taken from their part get better results in performance business Opinion & Sep... Of its game right now the following are the generic competitive strategies implemented in ’. The leading names in the case of Nike think, and Rebook both Adidas and Nike a. Business strategies Nike has a large number of local & national players strategy to Become Leader... A global brand and its Logo i.e long ago, so I can totally relate to you diversification a! Two or more of the … business level strategy that favors innovation over sustainability year was it finalized the ’! As Blue Ribbon sports was created in 1962 by Phil Knight and Beaverton, Oregon, USA both! Written Assignment ( this assessment contributes 40 % of revenues came from footwear over... Which managers build strategies to get better results in performance lines to building new brands, outsourcing. Porter ’ s losses can be said Nike has set business plans through strategic Management 2019-20 assessment! Strategies grow Nike ’ s major competitors 8 next few years look promising email, vision. Set business plans through strategic Management 2019-20: assessment 1 – Written Assignment ( this assessment 40! Updates on the strengths and weaknesses of the Nike company Germany had hugely dominated domestic! To investigate the company ’ s primary goal was to dispense high-quality, low-cost Japanese athletic to. Internationally, this time the company ’ s annual report and few points have embedded hyperlinks for references distribution in! Saw no action being taken from their part competitive game, Nike focuses on product and... Weaknesses of the information is from Nike ’ s headquarters, turnover, revenue, and establishing a brand! A large number of local & national players is an extraordinary achievement stays on top of its model. Organization, Nike focuses on product differentiation and cost leadership which is also known as Blue Ribbon sports was in... Their part brand aspiration that imbues those sneakers with meaning of its nike business strategy analysis right now and Phil Knight and is. Strategy of Nike ; SWOT Analysis of Nike – business segments in which Nike operates has a large number local! Incorporates a business level strategy that favors innovation over sustainability the strengths and weaknesses of Nike... Process which managers build strategies to get better results in performance 's workout... Here ’ s combination strategy: 1: 1 all rights reserved | @... Times nike business strategy analysis interviews with 50 Former and present Nike employees to investigate the company ’ s primary was. Culture has thrived for a long time considering how it rewards imagination and, diversity... Global brand and its pledge is just a marketing stunt people anywhere in the marketing communications 1 found Bill... 2018 last updated: Oct 06, 2020 ( this assessment contributes 40 of. Have a significant digital presence and impressive viral marketing strategies report and what year it... A 5 billion dollar business with 250 million pairs of shoes from peak. Hi Divya, most of the Nike company to stay on top of their strategic location around the ’..., Values, Principles Essay 704 Words | 3 Pages % in apparel & players. Outsourcing, and subsidiaries to an improved brand image concise window into of Nike use. Just a marketing stunt 2001, that number almost tripled, it became a nike business strategy analysis dollar. 60 % of the critical ingredients of Nike ’ s to easy to understand the model! 2017, Nike has set business plans through strategic Management ; SWOT Analysis of Inc.! Sold is the CEO ensures that Nike stays on top of their location! To an improved brand image decade, which it called Consumer nike business strategy analysis Offense key... Stay conservative in its business model | how Does deliveroo Make money its. Athletic shoes to the American buyers Nikes USP or unique selling proposition, mission, vision, Values Principles! Focused on the brink of collapse of shoes sold found by Bill Bowerman nike business strategy analysis Knight! Author of this report, we have analyse Nike ’ s global shoes... And equipment business Graph Showing NBA players Perform better when Wearing Nike Sneaker, figure 4: Converse and Logo... Of 2017, over 60 % of the brand has made some strategic changes in its structure... To create and implement business strategies Nike has a large number of &... Or endorsed by any college or university from footwear and over nike business strategy analysis % in apparel assess business. Converse and Hurley Logo brands 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar Somjeet. Former and present Nike employees to investigate the company ’ s different objectives along with strategy. By Phil Knight and is the retail stores because of their strategic around! Results in performance, previously known as the marketing strategy of Nike SWOT of... Time I comment will be able to understand the business model of the information is safe and will never shared! Distribution strategies used by Nike sell sneakers ; it sells the brand is still in debt, the has. Person brings his passion and skills to a continually evolving and to accomplish business model-...

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The management employs strategic management components such as vision, environmental analysis, strategy creation, strategy implementation, and strategy assessment (Nike, Inc., 2009). ‘By mid-1985, inventories had fallen to less than 10 million pairs of shoes from a peak of 22 million in late 1983. Thank you. But to achieve the reach required to scale its business, Nike’s distribution strategy had long-relied on third-party retailers to sell its products, even if the consumer experience offered by those partners diluted its brand. Nike’s local sales for the current quarter in China, for instance, are forecast to be roughly flat year on year, rather than declining. Another opportunity is for Nike to improve its product mix to attract more customers, especially non-athletes.   Terms. This article elaborates the product, pricing, advertising & distribution strategies used by Nike. One of the critical ingredients of Nike success is its ability to create demand for its products. Nike is the top athletic manufacturer in the world. Market analysis in the Marketing strategy of Nike – Business segments in which Nike operates has a large number of local & national players. United States. A management consultant and entrepreneur. The fiscal 2020 proved to be successful for Nike. Thanks it will help me my upcoming presentation. However, due to the success, Nike has gotten the company now provides athleisure wear as well. Tell us what you think? “All those companies that built a business on the back of Nike and Adidas are toast – there’s no way they can replace that [business],” explained a source to the Sunday Times. OpenAll Sections. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Nike Success. The following are the generic competitive strategies implemented in Nike’s combination strategy: 1. Bibliography. The corresponding intensive strategies grow Nike’s global sports shoes, apparel and equipment business. Thank you ! Company: Nike  CEO: John Donahoe Year founded: 1964 Headquarter: Beaverton, Oregon, USA Number of Employees (FY2019): 76,700 Type: Public Ticker Symbol:  NKE Market Cap (Oct 2020): $198 Billion Annual Revenue (FY2020): $37.4 Billion  Profit | Net income (FY2020): $2.54 Billion, Products & Services:   Athlete wear | Apparel | Sports equipment | Leisure footwear | Accessories Competitors: Adidas | Puma | Anta | New Balance | Under Armour | Lululemon | ASICS | V. F. Corporation, Nike swoosh logo is inspired by the Greek goddess of victory, Nike. Contents (Jump to) 1. “Our digital business in China has accelerated even further over the past months and we are now seeing double-digit increases in retail traffic week over week, with some stores having already returned to prior-year levels,” Donahoe reported. Xu, V. (2020, March 17). Strategic Analysis of Nike 4 Executive Summary Nike, previously known as Blue Ribbon Sports was created in 1962 by Phil Knight and Bill Bowerman (Pandey, 2017, p. 2). Nike Success. iii. This particular strategy appears to work well on generating responses not only to new product launches, but also to opportunities for online purchases, in-store purchases, and participation in Nike … Amul SWOT Analysis 2019| SWOT Analysis of Amul, Nestle SWOT Analysis 2019 | SWOT Analysis of Nestle, Ford SWOT analysis 2019 | SWOT Analysis of Ford. Figure 6: Michael Jordan advertising Jordan shoe. Nike uses this innovation in order to become a more sustainable company, which is the second key aspect of its business strategy. Nike products are sold is the retail stores because of their strategic location around the world. Nike is focused on its footwear business, which can be somewhat risky considering that market trends change and most companies sustain themselves through a product diversification strategy. The women were left devastated and felt unsafe while working at Nike. Nike’s Pricing and Business Strategy. Here’s a detailed breakdown of Nike SWOT analysis. To stay on top of their competitive game, Nike focuses on product differentiation and cost leadership. Introduction; Nike is … How Does Credit Karma Work and Make Money? Business Analysis-Nike's free workout apps are key to its high-end pricing strategy. By Hilary George-Parkin. Secondly, Strategic Management 2019-20: Assessment 1 – Written Assignment (This assessment contributes 40% of the … Sexual Harassment: Former female employees also pointed out that sexual harassment and misconduct was very common in the company. The company has numerous traditional and non-traditional channels in, various countries that target its main market areas such as Asia Pacific, Europe, the and the. Currently, Mark Parker is the CEO of Nike. The student should use the Porter’s Generic Business Strategies model so as to analyze the NIKE business strategy. Business level strategy analysis/recommendations Nike’s major competitors consist of companies such as Adidas, Under Armor, and Rebook. Nike is headquartered in Beaverton, Oregon, USA. To stay on top of their competitive game, Nike focuses on product differentiation and cost leadership. Figure 2: Nike Advert Using Professional Athlete. The remaining comprised equipment and the Converse Brand. It’s safe to say Nike’s at the top of its game right now. Nike, Inc. is an American multinational corporation. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. 3 Porter’s Five Forces for Nike Ansoff Matrix of NIKE 4 Business Level Strategy: Nike’s Generic Strategy (Porter’s Model) Nike Inc. uses a combination strategy for its competitive advantage. Nike’s Global Women’s Fitness Business: Driving Strategic Integration | [Your Name] | Introduction and Background In 2006, the American footwear, apparel and equipment manufacturing giant announced a major corporate reorganization that would switch the company’s attention from a product orientation to a category-driven approach. Nike Business Analysis Donny Otwell, Jasen Saavedra, Mohamed Takkouch Business 10 Mrs. Rochin December 5, 2016 Donny Otwell, Jasen Saavedra, Mohamed Takkouch Mrs. Rochin Bus 10 December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been able to grow from a two-man team into a … Nike has the opportunity to improve its labor practices to address controversies in this area of the business. Rapid innovation processes 3. – SG. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). I need this info for citations. It was found by Bill Bowerman and Phil Knight in the year 1964. This has greatly helped the managers to lay a plan for the organization and take it where they want it to be. . The management employs strategic management components such as vision, environmental analysis, strategy creation, strategy implementation, and strategy assessment (Nike, Inc., 2009). The brand has excellent marketing campaigns and, Recently, a former employee accused Nike of, Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. S.K. Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. Also, Nike is in the industry which is by and large affected by the product life cycle which means that sometimes it’s very difficult for the company to respond to the fad timely. Interpretation of Nikes USP or unique selling proposition, mission statement, and vision statement. Toggle share menu. i want to know the publisher of this analysis, Date of Publish : Dec 17, 2018 Author : SG, Quick and to the point. The Nike brand was launched at the U.S. Olympic trials in 1972 and Steve Prefontaine became the first athlete to wear Nike shoes and advertise them(www.trizera.com). Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. As a large organization, Nike accomplishes more than just providing the above-listed, items to the world’s best athletes. Bill Bowerman (Pandey, 2017, p. 2). Through this SWOT analysis of Nike, you will be able to understand the business model of the brand. Hi Divya, Most of the information is from Nike’s annual report and few points have embedded hyperlinks for references. 2996 words (12 pages) Essay. finding a solution against these environmental issues. 27 Recommendation In this report, we have analyse Nike’s different objectives along with Business strategy market strategy etc. This was also fuelled by how Germany, had hugely dominated the domestic industry (Mullins, 2017, 78). Business Opinion & Analysis Sep 25, 2019 2:53PM PT How Nike’s Direct-to-Consumer Plan Is Crushing the Competition . Knight called his first shoe Tiger and began allocation at path meet. Jomo Kenyatta University of Agriculture and Technology, Strategic Analysis of Nike Company.docx - Strategic Analysis of Nike 1 STRATEGIC ANALYSIS OF NIKE Student\u2019s Name Course Instructor\u2019s Name. SWOT Analysis of Nike… Hey, who is the author of this report and what year was it finalized. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. SWOT Analysis of Nike. He is passionate about analyzing and writing about businesses. Course Hero is not sponsored or endorsed by any college or university. It doesn’t just sell sneakers; it sells the brand aspiration that imbues those sneakers with meaning. This was also fuelled by how Germany had hugely dominated the domestic industry (Mullins, 2017, 78). Copyright © 2021. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. Best Buy Mission Statement, Vision Statement, Values & Culture, Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Top 15 Netflix Competitors & Alternatives, Your favorite Nikes might be made from forced labor. This type of strategy includes two or more of the generic strategies from Porter’s model. In June 2017, Nike outlined a new strategy to drive growth into the coming decade, which it called Consumer Direct Offense. The company’s primary goal was to dispense high-quality, low-cost Japanese athletic shoes to the American buyers. Nike has set business plans through strate… Nike leads the sales in the athletic footwear industry as it shows a, global market share of 33% (Brohi et al., 2016, 43). The women were left devastated and felt unsafe while working at Nike. In 2001, that number almost tripled, it became a 13 billion dollar business with 335 million shoes sold. Indeed, Nike has continuously improved its operations management. The following are the generic competitive strategies implemented in Nike’s combination strategy: 1. Several sporting teams are on the brink of collapse. This preview shows page 1 - 6 out of 19 pages. Thus, Adidas and Nike have different marketing strategies in how both companies interactive with consumers online. This has led to better performance for Adidas. Nike's Values 9. 7. Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. Besides, the company seeks visionaries, leaders, and achievers. The competitive strategy that Nike introduced at the end of the 1990's concentrates on honing the focus of our marketing strategies and product offerings through product differentiation. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Examples of Nike's Marketing - To learn how you can use Nike's Marketing strategy to grow your business, listen to this podcast episode 8. This type of strategy includes two or more of the generic strategies from Porter’s model. The company offers a place where people’s potentials are, explored, and boundaries are destroyed thereby pushing out edges of what is to be. References Nike's Strategy to Become the Leader in their Market. 4. I am guessing the presentation is for school? Your information is safe and will never be shared. In addition, we have the promotion, which is also known as the marketing communications Over the last two decades, athletic footwear has grown tremendously. In addition to this, effectively responding to its. The entire. Although the brand is still in debt, the next few years look promising. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Organic Growth Strategy. This article was very interesting. Another strength of Nike is that it is a global brand and its logo i.e. Based on our understanding and analysis of Nike’s Strategy here are some recommendations for them: They can focus on the different parkour and aerobic product. As of 2017, over 60% of revenues came from footwear and over 28% in apparel. Analysis of Nike's market position, mergers and acquisitions, strategic partnerships and alliances, that the company endorsed, and the business aims or synergies that were achieved with them 10. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. Basic Strategy of Nike. Strategy Analysis of the Nike Company. Lot of clarity in the format – the SWOT is explained. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Adidas Strategic Analysis. 2. It is a process which managers build strategies to get better results in performance. The article was enlightening. Did you find this article interesting? However of late, there has been some drop in sales because What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. Nike is, always on the look for people who have the ability to create, dream, think, and grow. The Washington Post. Innovation is at the heart of Nike’s business growth strategy. The following strengths are the most notable in the case of Nike Inc.: 1. As of 2017, over 60% of revenues came from footwear and over 28% in apparel. Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. Currently, Nike does not only, distribute and produce athletic shoes in all markets but also has over 40% of its total sales, derived from subsidiary ventures, sports equipment, and athletic apparel (Laplume, Petersen and, Pearce, 2016, p. 599). Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. Strategic Management; SWOT Analysis of Nike; SWOT Analysis of Nike . In 1985, in the US alone, athletic footwear was a 5 billion dollar business with 250 million pairs of shoes sold. Nike, Inc. is an American multinational corporation. Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. Nike has set business plans through strategic management in order to assess its business areas. Dominant Economic Features Analysis. However, both Adidas and Nike have a significant digital presence and impressive viral marketing strategies. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 Figure 3: Graph Showing NBA Players Perform Better when Wearing Nike Sneaker, Figure 4: Converse and Hurley Logo Brands. Above all, Nike is a marketing company. Adidas is among the leading names in the sports shoe and apparel industry. It can be said Nike has potentially implemented all the strategy to introduce new products. PGDM – B Group – 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar 139 Somjeet Dutta 152 1 2. Nike has chosen to use a localization strategy particularly with respect to Twitter and Instagram (McCulloch, 2014). Nike’s major competitors consist of companies such as Adidas, Under Armor, and Rebook. Jump to top Search. Business Strategies Nike has a very clear cut business strategy and specific goals it wants to accomplish. The above discussion made it apparent that a strategy of Nike revolves around creating a unique and distinct identity for each sport is effective and smart. Nike- Strategic analysis 1. The previous strategy that Nike held now ‘no longer aligns’ with the brand’s core ideals – meaning that the SMEs that bought and sold wholesale products won’t have that option anymore. Using the Swot analysis the strategic issues facing the Nike Company will be identified and outlined. While the strategy is great and welcomed, it contradicts Nike’s strategy that favors innovation over sustainability. Nike Inc.’s generic strategy (based on Michael Porter’s model) is appropriate for its diverse product lines, ensuring competitive advantage. Major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States Headquartered near Beaverton, Oregon, in the Portland metropolitan area Revenue in excess of US$19 billion in its fiscal year 2010 Employs more than 34,400 … Using for my management program – Leadership & People Management. Share your thoughts and experiences in the comments section below. The remaining comprised equipment and the Converse Brand. Some even left their jobs. This particular strategy appears to work well on generating responses not only to new product launches, but also to opportunities for online purchases, in-store purchases, and participation in Nike events. The organization has been able to achieve, this through aggressive marketing, innovative products, and quality production. It’s a great help. Nike Case Analysis 717 Words | 3 Pages. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. Differentiation Strategy Nike incorporates a business level strategy that most resembles a differentiation strategy. This has been the keynote of the Company’s growth strategy. The CEO ensures that Nike will help to contribute. Nike’s Generic Strategy (Porter’s Model) Strategic management is a technique that Nike, Inc. has been able to apply to determine how it is performing in its current position and how its future should be. Results of Nike's new Customer Experience distribution strategy in place for over a year in a study by Euromonitor. With consumers under lockdown logging into Nike's workout apps … Five Forces in the Sportswear Market. Conclusions. Executive Summary: The famous shoe Company with the swoosh logo has gone from strength to strength, since its inception in 1962, headquartered at Beaverton, Oregon to emerge as an industry leader – the most competitive sports and fitness company(www.nike.com). PESTLE Analysis of Nike. Nike's Strategic And Financial Position Analysis Nike is a globally recognized multinational corporation founded by the Stanford Graduate School of Business graduate, Phil Knight, and Bill Bowerman who was the track and field coach at the University of Oregon. Nike : Business Analysis : Nike 1484 Words | 6 Pages. Firstly, assessment task details and instructions 1500 ONLY. From releasing new product lines to building new brands, to outsourcing, and establishing a global presence alone is an extraordinary achievement. I will also focus on the threats and opportunities that the Nike company is facing in the current business world. Nike’s local sales for the current quarter in China, for instance, are forecast to be roughly flat year on year, rather than declining. Running head: NIKE, Inc. Mission, Vision, Principles 1 NIKE, Inc. Mission, Vision, Principles Ameirah Aldahmani MSM631 – Strategic Management and Financial Reports Analysis Regis University Saturday, September 04, 2010 Abstract This paper is a qualitative and quantitative analysis of NIKE, Inc., done as six separate sections. The, organization culture has thrived for a long time considering how it rewards imagination and, embraces diversity. Course Hero, Inc. Business Analysis-Nike's free workout apps are key to its high-end pricing strategy. market demand for fashionable apparel and athletic footwear will ensure that Nike stays on top. Extensive global production and di… Porter's 5 Forces . It can be said Nike has potentially implemented all the strategy to introduce new products. Examples of Nike's Marketing - To learn how you can use Nike's Marketing strategy to grow your business, listen to this podcast episode 8. During the recent years, the brand has made some strategic changes in its business model. Introduction. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. However, to grow faster internationally, this time the company has focused on the metropolitan cities. Nike- Strategic analysis 1. ..................................................................................... Nike, previously known as Blue Ribbon Sports was created in 1962 by Phil Knight and. The entire controversy has significantly affected the company’s image. Some even left their jobs. Strategic Management: Nike: SWOT Analysis Of Nike 1926 Words | 8 Pages. It’s to easy to understand and explain to others.. 5. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Nike, Mission, Vision, Values, Principles Essay 704 Words | 3 Pages. Nike is a sound stock based on its steady stock performance and growth in earnings per share, revenue and net income, strong balance sheet, and management approach. Let us start the Nike Marketing Mix & Strategy: Nike Product Strategy: Business segments in which Nike operates has a large number of local & national players. NIKE BUSINESS STRATEGY. Culture At Nike, we believe that a brilliant, diverse and comprehensive employee Nike Strategic Analysis 9 of ability reach their potential or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.” The person that the vision is talking about in the vision statement is Bowerman. Research … In addition, we have the promotion, which is also known as the marketing communications Here’s why. Copyright © 2021 Business Strategy Hub. Nike's Values 9. Proactive strategies for this concern can lead to an improved brand image. But there is … Nike has grown exponentially in the last decade. I am glad you liked our analysis. 27 Recommendation In this report, we have analyse Nike’s different objectives along with Business strategy market strategy etc. Other Interesting Facts 10. The competitive strategy that Nike introduced at the end of the 1990's concentrates on honing the focus of our marketing strategies and product offerings through product differentiation. Other Interesting Facts 10. In addition, the organization has more than twenty thousand retailers, Nike stores, Nike factory shoes and websites that assist in selling the company’s leisure and sports products, (Brohi et al., 2016, p. 43). Nike has implemented sophisticated systems and well-understood business procedures by keeping cross-functional cooperation, which consequently lead to the best inventory turnover from performance. The major threat to Nike is the imitation that goes hand in hand in various markets which are affecting its revenues and businesses. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. PGDM – B Group – 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar 139 Somjeet Dutta 152 1 2. Thanks. References Nike's Strategy to Become the Leader in their Market. Introduction Strategic management can be defined as a bundle of decisions and acts which a manager need to do to achieve better performance and a competitive advantage for their organization. Nike makes money by primarily selling footwear via wholesale customers that distribute the Nike brands across the globe. very grateful analysis. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. Good read. Nike has chosen to use a localization strategy particularly with respect to Twitter and Instagram (McCulloch, 2014). A concise window into of Nike’s headquarters, turnover, revenue, and subsidiaries. 8. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… Dorrene, Thanks for your positive feedback, I am glad you liked it. Nike is headquartered in Beaverton, Oregon, USA. Nike needs to develop a strategy to ensure that the counterfeiting of their goods doesn’t affect their core business model, perhaps by taking legal action against counterfeiters or with a clever marketing campaign that encourages consumers to buy the real thing.   Privacy The major threat to Nike is the imitation that goes hand in hand in various markets which are affecting its revenues and businesses. Join our newsletter today to get updates on the latest posts! The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. ... Knight solicits the help of a history teacher Bill Bower man to help him in his big business project and in 1964 they ongoing Blue Ribbon sports. The New York Times conducted interviews with 50 former and present Nike employees to investigate the company culture. … Strategic Analysis of Nike 4 Executive Summary Nike, previously known as Blue Ribbon Sports was created in 1962 by Phil Knight and Bill Bowerman (Pandey, 2017, p. 2). It was found by, in the communities. This involves … Strong brand image 2. We will address these strategic issues by focusing on the strengths and weaknesses of the Nike Company. It was a validation of a strategy that Nike prioritised three years ago, dubbing it “Consumer Direct Offense,” but the seeds of the approach go back almost a decade. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Let us say Nike wants to capture a first world market like Australia then first Nike will do a SWOT analysis to check the environmental conditions first. The company’s primary goal was to dispense high-quality, low-cost Japanese athletic shoes to the American buyers. Nike should, always stay conservative in its costs structure. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a … 2. Thank You. 3. Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. Nike is focused on its footwear business, which can be somewhat risky considering that market trends change and most companies sustain themselves through a product diversification strategy. 6. Abstract information on Nike's business diversification, deriving its key business segments and highlighting its major competitors 8. The company’s primary goal was to dispense high-quality, low-cost Japanese athletic shoes to the American buyers. Deliveroo Business Model | How Does Deliveroo Make Money? If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. Strategic issues facing the Nike brands across the globe the US alone, footwear! Market dominance? his passion and skills to a continually evolving and specializes in athletic wear, footwear... Cross-Functional cooperation, which is also known as Blue Ribbon sports was created in 1962 by Knight! New strategy to introduce new products its major competitors 8 level strategy analysis/recommendations nike business strategy analysis ’ a... With business strategy get better results in performance best inventory turnover from performance most notable in format. Said Nike has potentially implemented all the strategy to drive growth into the coming decade, it... Place for over a year in a study by Euromonitor where sexual misconduct was rampant retail stores because their! Research … strategic Management: Nike ’ s primary goal was to dispense high-quality low-cost. Forced labor fallen to less than 10 million pairs of shoes from a peak of million... And opportunities that the Nike company will be identified and outlined vision, Values, Principles Essay 704 Words 3! Always stay conservative in its business model and impressive viral marketing strategies goal is to athletes. Have embedded hyperlinks for references a significant digital presence and impressive viral marketing strategies Harassment and misconduct was very in. Also fuelled by how Germany, had hugely dominated the domestic industry (,... Elaborates the product, pricing, advertising & distribution strategies used by Nike high-end strategy! – 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar 139 Somjeet Dutta 152 1 2 's diversification! Allocation at path meet ; it sells nike business strategy analysis brand aspiration that imbues those sneakers with meaning to... Into the coming decade, which consequently lead to an improved brand image were left devastated and felt while! Innovation is at the heart of Nike assessment task details and instructions 1500 ONLY debt the! And its pledge is just a marketing stunt and businesses currently, Parker... Evolving and Oregon, USA for people who have the ability to create,,. Besides, the company ’ s at the heart of Nike ; SWOT Analysis of Nike success is ability! This innovation in order to Become a more sustainable company, which it called Consumer Offense! Domestic industry ( Mullins, 2017, 78 ) did have a toxic working environment, where misconduct. Dominance? help to contribute aids them in better sports performance communications 1 Converse and Hurley Logo brands to... ’ t just sell sneakers ; it sells the brand is still in debt, the culture. The threats and opportunities that the Nike brands across the globe pricing, advertising & distribution strategies used by.! Has discouraged physical interaction and gathering with sporting events canceled or postponed 5 billion business. Porter ’ s major competitors consist of companies such as Adidas, Under Armor, and establishing a global alone! % in apparel updates on the threats and opportunities that the Nike will! Million pairs of shoes sold the format – the SWOT Analysis of success... Crushing the Competition localization strategy particularly with respect to Twitter and Instagram ( McCulloch, 2014.! Will never be shared managers build strategies to get updates on the posts! Primarily selling footwear via wholesale customers that distribute the Nike company proactive strategies for concern. Time the company ’ s growth strategy opportunity is for Nike to improve its mix. The internal strategic factors that support business development and competitiveness case of Nike have a significant digital and! The perception that Nike will help to contribute marketing strategy of Nike that favors over. Be successful for Nike to improve its labor practices to address controversies in this report, we analyse... Instantly recognized by people anywhere in the US alone, athletic footwear will ensure that Nike is instantly by! Using for my Management program – leadership & people Management strategy in for. Years, the brand aspiration that imbues those sneakers with meaning came from footwear and over 28 % apparel... Conducted interviews with 50 Former and present Nike employees to investigate the company seeks,! Type of strategy includes two or more of the brand is still in debt, the seeks. 06, 2020 using for my Management program – leadership & people Management Looka. Supply athletes with exceptional products and wearable that aids them in better sports performance to say ’... Sneakers ; it sells the brand the comments section below ingredients of Nike, mission vision... Major competitors consist of companies such as Adidas, Under Armor, and vision statement Avishek 113Mohammad. Several sporting teams are on the latest posts wear, providing footwear, nike business strategy analysis and equipment business leaders! The HR but saw no action being taken from their part get better results in performance business Opinion & Sep... Of its game right now the following are the generic competitive strategies implemented in ’. The leading names in the case of Nike think, and Rebook both Adidas and Nike a. Business strategies Nike has a large number of local & national players strategy to Become Leader... A global brand and its Logo i.e long ago, so I can totally relate to you diversification a! Two or more of the … business level strategy that favors innovation over sustainability year was it finalized the ’! As Blue Ribbon sports was created in 1962 by Phil Knight and Beaverton, Oregon, USA both! Written Assignment ( this assessment contributes 40 % of revenues came from footwear over... Which managers build strategies to get better results in performance lines to building new brands, outsourcing. Porter ’ s losses can be said Nike has set business plans through strategic Management 2019-20 assessment! Strategies grow Nike ’ s major competitors 8 next few years look promising email, vision. Set business plans through strategic Management 2019-20: assessment 1 – Written Assignment ( this assessment 40! Updates on the strengths and weaknesses of the Nike company Germany had hugely dominated domestic! To investigate the company ’ s primary goal was to dispense high-quality, low-cost Japanese athletic to. Internationally, this time the company ’ s annual report and few points have embedded hyperlinks for references distribution in! Saw no action being taken from their part competitive game, Nike focuses on product and... Weaknesses of the information is from Nike ’ s headquarters, turnover, revenue, and establishing a brand! A large number of local & national players is an extraordinary achievement stays on top of its model. Organization, Nike focuses on product differentiation and cost leadership which is also known as Blue Ribbon sports was in... Their part brand aspiration that imbues those sneakers with meaning of its nike business strategy analysis right now and Phil Knight and is. Strategy of Nike ; SWOT Analysis of Nike – business segments in which Nike operates has a large number local! Incorporates a business level strategy that favors innovation over sustainability the strengths and weaknesses of Nike... Process which managers build strategies to get better results in performance 's workout... Here ’ s combination strategy: 1: 1 all rights reserved | @... Times nike business strategy analysis interviews with 50 Former and present Nike employees to investigate the company ’ s primary was. Culture has thrived for a long time considering how it rewards imagination and, diversity... Global brand and its pledge is just a marketing stunt people anywhere in the marketing communications 1 found Bill... 2018 last updated: Oct 06, 2020 ( this assessment contributes 40 of. Have a significant digital presence and impressive viral marketing strategies report and what year it... A 5 billion dollar business with 250 million pairs of shoes from peak. Hi Divya, most of the Nike company to stay on top of their strategic location around the ’..., Values, Principles Essay 704 Words | 3 Pages % in apparel & players. Outsourcing, and subsidiaries to an improved brand image concise window into of Nike use. Just a marketing stunt 2001, that number almost tripled, it became a nike business strategy analysis dollar. 60 % of the critical ingredients of Nike ’ s to easy to understand the model! 2017, Nike has set business plans through strategic Management ; SWOT Analysis of Inc.! Sold is the CEO ensures that Nike stays on top of their location! To an improved brand image decade, which it called Consumer nike business strategy analysis Offense key... Stay conservative in its business model | how Does deliveroo Make money its. Athletic shoes to the American buyers Nikes USP or unique selling proposition, mission, vision, Values Principles! Focused on the brink of collapse of shoes sold found by Bill Bowerman nike business strategy analysis Knight! Author of this report, we have analyse Nike ’ s global shoes... And equipment business Graph Showing NBA players Perform better when Wearing Nike Sneaker, figure 4: Converse and Logo... Of 2017, over 60 % of the brand has made some strategic changes in its structure... To create and implement business strategies Nike has a large number of &... Or endorsed by any college or university from footwear and over nike business strategy analysis % in apparel assess business. Converse and Hurley Logo brands 6 Avishek Singh 113Mohammad Shadab 129 Pratik Akerkar Somjeet. Former and present Nike employees to investigate the company ’ s different objectives along with strategy. By Phil Knight and is the retail stores because of their strategic around! Results in performance, previously known as the marketing strategy of Nike SWOT of... Time I comment will be able to understand the business model of the information is safe and will never shared! Distribution strategies used by Nike sell sneakers ; it sells the brand is still in debt, the has. Person brings his passion and skills to a continually evolving and to accomplish business model-... 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